It's become quite common for seniors to live a significant distance from their children. So even though older parents may have a very good relationship with their children, that doesn't mean their kids are available to help with the daily challenges a senior may encounter.
Because adult children are aware that their parents are going to face some obstacles, they may worry about their parents living on their own. This concern can lead to them having a desire for their parents to move to some type of facility that provides living assistance.
And even though seniors can understand why their kids have worries, the majority don't want to leave their home. Since seniors' desire to stay in their current home is so strong, a large number are looking for solutions that will do exactly that. For handyman home repair businesses, this presents two big opportunities:
Aging in Place Solutions
When adult children worry about their senior parents' home safety, there's actually a very good reason for this concern. To the surprise of many, a senior's home is the place where they're most likely to suffer a serious fall. Not only is falling a big concern for seniors, but there are also other issues that can create challenges for seniors on a daily basis.
The good news for children, seniors and home repair business owners is there are numerous aging in place solutions to create a much safer home environment. Additions like grab bars can make bathrooms significantly safer, while modified hardware can be put on kitchen cabinets so it's less physically demanding for a senior to access what they need.
Since there are so many solutions, it's common for families to want a home improvement professional to do an evaluation of their home so they can see exactly which areas present the biggest issues and decide the specific solutions they want to pursue.
Taking Care of Home Repairs and Maintenance
In addition to safety, the other challenging part for seniors who own their home is keeping it in good shape. While most seniors have a significant amount of time, the physical demands of home repairs and maintenance often mean they simply aren't able to handle these tasks. For a handyman business, this translates into a great opportunity to build an ongoing relationship with customers.
House Doctors Can Help You Tap Into This Growing Market
While it's easy to see why this market is a ripe opportunity for handyman businesses, that doesn't mean it's easy to access. In order for a home repair business to win seniors as customers, they need to demonstrate that they not only understand what seniors need, but can also be trusted to get the work done correctly at a fair price.
Because House Doctors already has a lot of experience in this market, we're able to help our franchisees fully tap into it. So if you've been thinking about entering the home repair industry and are especially interested in fully tapping the potential of the senior market, call us at 1-888-598-5297 to learn more about exactly what a House Doctors franchise has to offer. Or click the button below to find out more: