Tuesday, February 24, 2015

The Key to Finding Success as a Franchisee

One of the most common questions that potential franchise owners have is how they can find success as a franchisee. To fully answer that question, it's important to address it in two different parts.

The first part of the equation for a successful franchisee is making the right choices. While there's a seemingly endless number of franchise opportunities available, that doesn't mean they're all equal in terms of what they offer. On the contrary, the quality of franchises varies greatly.

And even when a franchise does present a solid opportunity, that doesn't automatically mean a specific person is the right fit for it. In order to make the optimal choice, it's crucial for potential franchise owners to evaluate themselves just as critically as they do the actual franchise.

Although researching a franchise for weeks may seem like a waste if you ultimately decide it's not the right fit for you, those weeks are nothing compared to the years that some people spend trying to make a flawed franchise work for them.

What It Takes to Succeed as a Franchise Owner

If someone takes the time to find a great franchise opportunity and ensure they're the right fit for it, they will already have a major advantage over people who go through this process too quickly. However, properly matching a franchise with an owner is just the start of this process.

In order for a franchisee to find lasting success, they need to be willing and motivated to get very involved in their business. One of the most common myths about franchises is they're a type of passive income. While franchising offers a lot of advantages over starting a business from scratch, becoming a franchisee still involves starting a business.

As a result, it's not realistic for an owner to think that they can sit back and watch the money roll in. Instead, they need to stay on top of their operations. Although an owner may not be providing a franchise's services (for example, House Doctors franchisees function in a managerial role instead of working as a handyman), they still need to know exactly what's going on every single day.

From employees' performance to customer satisfaction, these are the types of issues that can make or break any business. If a franchisee only has a vague idea of these metrics, it's going to be very hard for them to find the level of success they want.

On the other hand, if a franchisee is willing to stay focused and willing to do the hard work whenever it's needed, they will be able to reap all of the benefits that franchising has to offer. So if you're thinking about becoming a franchisee, choosing the right opportunity and always being willing to do the work that's needed will ensure you find the success you desire.

If you're interested in being a House Doctors franchisee, please click the Request More Info button below or call 1-888-598.5297. 

Interested in being a House Doctors franchisee?

Do People in Their Twenties and Thirties Make Good Franchisees?

Over the last five to ten years, people in their twenties and thirties have faced a lot of uncertainty. While countless members of this age group worked hard throughout college, many found that the job market didn't seem to care when they graduated. Although unemployment among younger age groups has gotten better, the problem of underemployment is far from being solved.

Because there are so many talented people in this age group that aren't being utilized to their full potential, plenty are looking for different options. One option that more people are considering is starting their own business. A big reason that starting a business has so much appeal is that individuals don't have to wait around for someone to give them permission. Instead, they can use their skills and knowledge to prove themselves to the world. But that doesn't mean that everything related to starting a business is rosy.

The Reality of Starting a Business

Simply getting a business off the ground is a lot of work. And once a business has launched, it takes even more work to get it anywhere near something that resembles success. Because starting and growing a business is so much work, people need to utilize any advantage that's available to them.

One option that motivated individuals in their 20s and 30s have been exploring is franchising. With franchising, some of the traditional challenges associated with starting a business are lessened. While making this type of business successful still takes a lot of hard work, the big advantage is that a proven roadmap exists from the very beginning.

The Strengths and Weaknesses of Younger Franchise Owners

With a little searching online, you can find stories from people all along the age spectrum who have become franchisees. Whether they did it when they were 21 or 70, people in different age groups often have their own sets of strengths and weaknesses.

In the case of those in their 20s and 30s, a common strength is the ability to work very hard. Since hands-on ownership is important for early franchise success, this trait can work well for franchisees.

On the other end of the spectrum, a common weaknesses of younger franchisees is their lack of experience. Even if they have had jobs in the corporate world, people in this age group may not have had as much experience with roles like management.

As you may have guessed, there's no clear cut answer as to whether a younger person is the right fit to become a franchisee. Instead, it's something that they need to carefully explore on their own. If you're in your 20s and 30s and thinking about investing in a franchise, keep in mind that you not only need to evaluate potential opportunities, but you also need to evaluate yourself to ensure you're the right fit for a specific opportunity.

If you think you might be right for a franchise opportunity with House Doctors, contact us via the button below or call 1-888-598-5297. 

Find out more about a House Doctors franchise

What You Need to Do Before Becoming a Franchisee

If you've been looking at different options for becoming a small business owner, you may have decided that a franchise seems like the right opportunity for you. One of the key traits that sets a franchise apart from other business opportunities is you're not starting with a completely blank page. Instead, many of the important details are already filled in for you.

Since a significant percentage of small businesses fail within just a few years, starting with a clear plan and strategy is a major advantage. While that's exactly what you can get from investing in a franchise, it's important to understand that not all franchises present the same opportunity.

Understanding the Nature of Franchising

Not only does the concept of franchising present an attractive opportunity for motivated individuals who want to run a business, but this model can work very well for businesses that have proven a concept works. Regardless of the industry, people are always looking for the recipe to success. When a business has already demonstrated success, being able to invest in it provides a very appealing opportunity.

While a quality franchise can help the people who become owners accomplish all of their goals, not every franchise brings the same level of quality to the table. On the contrary, there are plenty of franchises that are more interested in grabbing as much money as possible from their owners. Since these operations may be running on shaky models, the advantages that a franchise is supposed to provide to owners may not actually be there.

The Importance of Digging Deep

Because the franchising industry is so large, it's important to do a lot of research before making any major decision. Although a franchise may have lots of slick marketing materials that make it seem like the perfect opportunity, digging below the surface can reveal a different truth.

The first thing you want to look for in a franchise is a track record of success. If a franchise can't show you successful owners, there's no reason to continue thinking about this opportunity. Another trait to look for is that the franchise has an established brand. You also want to dig into the type of actual support that a franchising operation provides to all of its individual owners.

How can you find all of this information? The best way to get the answers you need to make an informed decision is to go to different sources. Not only do you want to speak directly to the franchisor and research a lot online, but it's also worth speaking with individual owners. By going through this comprehensive process, you can be confident that you're choosing the right franchise for your specific goals.

Interested in a House Doctors franchise? Click the button below to contact us or call 1-888-598-5297.

Interested in a House Doctors franchise

Tuesday, January 20, 2015

What Small Business Owners Should Know About Marketing

A common misconception among future or brand new business owners is that creating a great product or service is enough to ensure success. While offering something of value is a great way to create happy customers, those customers aren’t going to find a business out of the blue.

In order for a business to successfully connect with customers who are going to be best served by the product or service the business has to offer, a successful marketing strategy needs to be implemented and executed. Although marketing may not initially seem like something that’s overly complicated, it usually doesn’t take long for business owners to discover the various challenges that this practice presents.

The Myth of Free Marketing

With the rise of channels like search engines and social media, there’s a prevalent myth about marketing that has continued to spread. That myth is the belief that there are many ways to effectively market a business for free. In reality, there’s no such thing as free marketing.

While plenty of businesses have found success by ranking well in Google or building a strong social media following, reaching those milestones isn’t something that’s without a cost. Even if a business owner decides to do everything themselves instead of paying others for help, there’s still a very real opportunity cost involved.

Finding the Right Demographic to Reach

Since marketing isn’t free, money or resources spent on this task need to be used in the most effective way possible. Countless businesses have learned that while certain channels may work for others, that doesn’t automatically guarantee that it will enable a business to get in front of the right audience.

In order to maximize marketing ROI, it’s vital to identify a highly focused demographic. Once this often challenging step is completed, different marketing channels can be evaluated to see if they’re the right fit for accomplishing a specific goal.

How to Fast Track Successful Marketing

When people start a business on their own, they generally have to learn about marketing through trial and error. While that works out for some businesses, it ends up putting others under. Although that may sound quite scary, the good news is there’s another way to ensure that marketing efforts are successful.

The way to accomplish that goal is by becoming a franchise owner. Because your franchise will be built on a model that’s already been proven, the trial and error phase is already done. Add to that the fact that the franchise route provides ongoing marketing support, and it’s easy to see why contacting House Doctors for more information about our franchise opportunity may be the best decision you make in 2015.

Contact the House Doctors