Learn How to Capitalize on Homeowners' Desire to Improve Their Home Before Selling

Whether they read it online or are told by a real estate agent, by the time most homeowners are ready to list their home, they realize that making some investments in repairs or even strategic upgrades can increase what their home ultimately sells for by as much as 15%.

Since homeowners are definitely willing to spend money in order to make more from their sale, this provides a really appealing opportunity for House Doctors franchise owners. Because homeowners are actively seeking help with these types of tasks, it really is an ideal opportunity to start what can easily lead to an ongoing relationship.

To understand exactly what home sellers are interested in, let's take a look at the most common pre-sale repair requests we receive:

Front and/or Garage Door Damage

Everyone knows that when it comes to selling a home, first impressions are very important. That's why no seller wants potential buyers to start their tour of a home by walking through a damaged garage or front door. Depending on the extent of the damage, a homeowner's exact needs can range from a fresh coat of paint to needing a brand new door installed.

Minor Roof Repairs

While plenty of homeowners are fine with a few missing shingles or minor gutter damage, when the time comes for them to sell, these are issues they want to fix. In addition to repairs, a homeowner may be interested in a thorough exterior cleaning so that their home looks great whenever someone passes by.

Deep Interior Cleaning

This is especially relevant for a seller who previously smoked in their home. In order to keep non-smoking potential buyers from losing interest as soon as they walk inside the home, sellers in this category are going to want their carpets deep cleaned and their walls washed.

Because homeowners are going to turn to your professional team for guidance, a potential upsell is recommending that once the walls are clean and dry, an undercoat of Kilz primer, followed by a fresh coat of paint be applied. This will help seal in the remaining smell of smoke and eliminate any discoloration issues.

Replacing Bathroom Flooring

Bathroom flooring that's in bad shape is a big turnoff to buyers. That's why many sellers are willing to invest in having their vinyl flooring replaced. When this job is quoted, be sure to factor in the cost of pulling out the toilet, replacing it, and then resealing.

Dealing with Drips

Whether it's a faucet or the pipe under the bathroom sink, getting ready for a sale is often when many homeowners finally decide to take care of a drip, as well as any mold that may have resulted from previous neglect.

Thanks to the fact that House Doctors provides so much branding and marketing support to our franchise owners, we ensure that when a soon-to-be seller realizes they need repairs done, House Doctors is the first company that comes to mind! Learn more about starting one of our franchises by clicking this button: