Boomers & upper income grow handyman franchises

The baby boomers and upper-income families are the sections of the population most likely to grow the home improvement market Metrostudy’s chief economist Jonathan Smoke told attendees at the 2013 Remodeling Leadership Conference in Washington recently. Interestingly the House Doctors handyman franchise is well positioned to target these sections of the population as part of their marketing strategy. Research shows that these demographics are the most likely to want to have remodeling and modifications done to their homes. This post gives you the four main demographics that will drive the market over the next few years.

Four sections of the population driving the home improvement market growth

Traditional middle to upper class families with two children. Annual incomes of $75,000 to $150,000. 52% more likely to remodel.

Annual incomes well over $100,000. 51% more likely to remodel.

Households with people aged 55 and above. Income between $50,000 and $100,000 per year. 34% more likely to remodel.

Households with people aged 55 and above. Income levels between $75,000 and $150,000 annual. Sixty percent more likely to remodel.

View our video to see how House Doctors targets these sections of the population