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Wednesday, December 18, 2013

Handyman franchise and handyman services update

This time of year is always busy but the last few weeks have been even busier here at House Doctors franchisor and our franchises like House Medic handyman services in Round Rock and Austin with the launch of our new websites and the introduction of a new internet strategy. This is always a busy time for our franchisees as homeowners prepare for the holidays and this year as a franchisor over the last few weeks we've been involved with webinars for existing franchisees, training for new franchisees, end of year supplier negotiations, and the planning of our Annual Convention. All part of a franchisor's role as we build a National home improvement Brand.

House Doctors and House Medic Handyman Site Already Performing

The new site has drawn nothing but praise. Easier to navigate, tells people better what we do, looks more professional, presents products much better. These are just a few comments we have had from both franchisees and customers. The new site stats are already very  impressive. Launching new sites tends to be a bit unpredictable in the early days as far as performance goes however I'm glad to report our visits to the new site are already up, time visitors spend on the site is also up and bounce rate is down. It just launched two months ago but the initial signs are very good.
The launch of the site is just another step on our journey as we build a leading Brand in the home improvement industry. What I like about it is the opportunity it gives us to build content that our customers will really enjoy and find useful. At present our new site is in it's infancy but we have exciting plans for it's future.
Now with the launch behind us we are working on producing content monthly to build the site. To drive traffic to any site today you need quality content. Google wants to see sites with good quality content ranking so as to provide their users with the best quality search experience possible. They are the number one search engine and they want to stay there.
Maybe a lesson for us all. Giving your customers the best experience possible when dealing with you, no matter what industry you are in, will keep them coming back.
As we progress through December we look forward to our Annual Convention in New Orleans at the end of January. That will prove to be another milestone for the company as our top performers come together to, network, meet vendors, hear of new programs and discuss our future strategies.

Take a look at our new site www.housedoctors.com and please let me know what you think.




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